In 1902, the celebrated Italian, Guglielmo Marconi, shook the world with his first transatlantic radio transmission. The radio was born. Yes, from this, the world developed to have the DAB radio and the modern live internet transmission. As the time progressed, the consumption of entertainment radio and its general use for recreation has dramatically increased. But, as things changed rapidly in the broadcast world and the digital age was adopted, a crucial question came up: Would the traditional radio survive?
Well, the radio did survive. It survived the introduction of the television in the early 20th century. It survived the emergence of music streaming and the exciting satellite networks. Today, the radio is still here as an important entertainment platform. With the induction of the digital media, the radio is now something more than a platform of the analogue audio.
It is interesting that the use of online streaming and DAB today allows stations to transmit material quickly all over the world. The radio is particularly useful for expatriates living abroad and the international audience that enjoys listening to radio shows broadcast in their native language. The radio is also important in the sense that it is useful for spreading the knowledge of foreign cultures to the entire interconnected world.
These days, it is common to find radio connections to popular platforms like Facebook and You Tube. This is a whole new field created for the presenters and broadcasters. These days, the cloud storage systems are important for enabling users to access radio shows that were done in the past but still remain on demand. Moreover, it enables the consumers to have a forum in which they can listen to their own conscience.
Today, radio stations have fast become an essential branding technique. For instance, Australia's Triple J Station has become quite popular among the unsigned and underground artistes. The radio company is not just a regular broadcasting station; the station incorporates an online music platform. and festival hosting. These are just a few options that come with the modern social media menu. For embracing the said platforms, the Triple J Station of Australia has progressively gained a huge following, not only within Australia, but also with the general overseas audience. The station allows its consumers to upload their chosen, favorite music to the Triple J Station website. This makes the radio to be increasingly accessible to many upcoming artistes.
Increasingly, most radio outlets have been compelled to adapt quickly to the progressive, changing demands of the modern world. Today, consumers can quickly type the name or tile of their favorite song into the You Tube channel. They can just as easily locate new music through the discover weekly playlist menu of Sportify. Moreover, broadcasters can manage to maintain a steady audience with a unique touch of familiarity.
Notably, among the largest consumers of the modern radio entertainment are car users. Here, radio broadcasting comes with a host of advantages over the regular streaming services. You can get lots of useful information via the radio, including weather reports, music and local traffic information. The latest, modern cars are increasingly being designed with DAB radio sets, which are inbuilt. This shows that the radio phenomenon is here to stay.
Further, online streaming and podcasting have today made the boundaries between listening to the radio as a purveyor of news, and listening to it as a private music collection, to be quite blurred. Linear scheduling is still what defines radio as we know it. This is despite the fact that today the radio is generally regarded as more interactive within the online platforms.
Further, most modern online music services like Deezer and Sportify have playlists that can play music randomly on various parameters. These work much like the typical radio station. If you want to get an example of a vague radio-like consumption then think about the popular practice of queueing up videos on You Tube.
Interestingly, despite these developments, the vintage linear radio programming regime continues to have a loyal following with a significant consumption. Also, newer platforms continuously seem to fit perfectly, working alongside the traditional radio setup. These new platforms are not replacing radio by any means. Certainly, they will not replace the radio anytime soon. Radio broadcasters can confidently take their content to the next level in new, exciting ways that could never before be conceived.